Specifically, the YouTube Partner Program has opened many advertising doors for several companies to reach their target audience through YouTube. The YouTube Partner Program essentially is when a "YouTuber" gains a certain following on their page, they partner with YouTube and receive several benefits. After becoming a partner, they can make money through advertisements, paid subscriptions, and merchandise. In fact, there are several people who have become millionaires through YouTube. This gives companies the opportunity to put one of their advertisements before the video is played on YouTube. Also, with these partners having such a large group of loyal subscribers to their channel, it is a great opportunity for companies to pay the partner to talk about their brand in one of their videos.
(Here is a picture of itsbl0ndie using Sigma Beauty brushes in her video that currently has over 150,000 views!)
Personally, I am a huge fan of beauty videos on YouTube. Everything from makeup tutorials, to product reviews interests me. One of my favorite YouTubers goes by the username of "itsbl0ndie." Her real name is Casey Holmes and she is a partner with YouTube. Casey's channel is about everything having to do with beauty. Two companies specifically have sponsored her videos and created a lot of brand awareness for their companies through YouTube. These two companies are Nume and Sigma Beauty. Nume is a line of hair care products and Sigma Beauty is a line of makeup brushes. Casey is paid to do several reviews on these products and include these products in her makeup tutorials. Nume and Sigma give user the incentive to buy their product by having Casey mention an exclusive promotion code for a discount on their respective websites. I think that this is a really cool way for companies to reach their end users. From watching Casey's videos, I have become a customer of both Nume and Sigma Beauty.
Sounds good ! Do you review items as well? I have done a few but when YouTube disables your monetization there is nothing you can do to get it back and therefore you won't be paid any incentives unless the companies themselves contact you.
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