Sunday, November 16, 2014

Are McDonald's Nuggets Really Made From Pink Goo?

In class, we watched this following McDonald's campaign which is a part of their new mission to be transparent with their consumers and put an end to the bad food reputation that they have been attacked with in recent years. 




I think McDonald's new transparency campaign is a great idea because of the recent popularity in healthy food. As we also discussed in class, other brands like Coca Cola are coming out with alternative options to their brand that promote a healthy lifestyle. Coca Cola is offering a soda that is naturally sweetened by stevia instead of artificial sugars. After we talked about McDonald's in class, I was scrolling through the newsfeed on my Facebook page when I saw this promoted ad from McDonald's:

This advertisement sparked my interest, and I took the action of clicking on the link in the sponsored post. I was thoroughly impressed by the steps that McDonald's is taking to become more transparent with their consumers. The link brought me to a page where it had every possible rumor about McDonald's food that I have ever heard. From the authenticity of there 100% beef patties to the contends of the McRib. Each rumor had a detailed explanation of the truth along with a video. I think that consumers will really appreciate their honesty and give them the reassurance that McDonald's food really isn't as bad as everyone makes it out to be. Clearly, McDonald's is not considered to be "healthy", but the rumors that are spread about their food can completely turn consumers away from eating at McDonald's. 

The most famous rumor that I have seen spread through different social media channels and the interned is that the chicken McNuggets are made from a light pink play dough like substance. The image completely turned me away from wanting to eat their nuggets. However, the following video from McDonalds Canada directly answers the infamous rumor about how their nuggets are made.

Honestly is a popular new trend in successful campaigns. The consumers appreciate the honesty and it makes it easier to trust the brand that you are investing in.










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