From Tweeting, to Chirping!

A constant topic that is frequently discussed today is the large role that social media plays in a business' marketing communications plan. While many companies have huge social media platforms, some companies have still not mastered the technique of running successful social media pages. One of the main goals of utilizing social media pages is to increase the interaction with customers and have them frequently visit your pages. This task is not as simple to achieve as one would think.

That is where this fairly new company, Chirpify, comes into place. Chirpify's main goal is to get their brand's customers to participate in marketing and commerce from any channel using any device. Chirpify has been around since 2012, and since then have launched well over 10,000 campaigns on television and social media for their brands. There has been over 100,000 new Chirpify members each month. Chirpify can activate hashtags for marketing conversion. Some of the brands that work with Chirpify include: Guess, Dole, Sprint, Oreo, Stride, Forever 21, and many more. This helps the ability of marketers to leverage social channels as the point-of-conversion for their cross-channel campaigns. This brings hashtags to an entire new level, they are now activated. This helps consumers to participate and purchase simply my posting a hashtag. Chirpify allows marketers or brands to increase revenue and social profile data from their cross channel audiences.

Here is a visual of how it works:

Personally, I think Chirpify opens up a lot of doors for brands and increases the convenience or taking a particular action for consumers. Without Chirpify, hashtags really only gather all of the content that the particular hashtag was included in. My parents constantly ask me, what is a hashtag? Now with the help of Chirpify, hashtags actually have a pupose!

Click here to view a video that shows the process of using Chirpify in action!