With great disappointment, word on the street is that the rumor of Oreo's new limited edition flavor is a hoax. On October 18th, a Twitter post shared a photo of the rumored new red velvet Oreo's packaging. This tweet has been deleted, but it did not stop a huge flood of shares and re-tweets of the new flavor to spread all over the social media world. The image below of the new flavor shows a red velvet Oreo with a cream cheese filling. Many people have been showing their excitement for this new flavor on different social media sites. People are saying that the red velvet Oreo's will hit the shelves by Valentines Day of 2015.
Oreo has recently been creating several different limited edition flavors, so it would be easy to believe that they would be debuting this delicious new flavor. Since 2012, Nabisco has come out with over 35 new limited edition Some of the flavors Oreo has come up with in the past are: watermelon, birthday cake, banana split, lemon lime, pumpkin spice, berry, mint, peanut butter, and cookie dough. This is not the first time that rumors have spread about a new flavor that doesn't actually exist. Butterbeer and fried chicken have been two of the rumored flavors that never actually existed.
There has even been a Facebook page created for red velvet Oreos! Here is an (essentially fake) advertisement that has been posted to the Facebook page. The caption of this photo was: "Milk dreams about them, do you? #RedVelvetOreos"
Here is a statement released by Nabisco that neither confirms or denies the validity of this new flavor: "Oreo limitied-edition flavors are constantly a source of excitement and speculation. Over the last few years, we've seen a number of made up flavors 'leak' online, but we've also seen actual flavors leak too. When we have more information to share about any of our new limited-edition flavors, we'll be sure to let you know." As of right now, this flavor is just another rumor.
Actually, this rumor all started from a school project! A group of college students created this new flavor for a project in one of their marketing classes. I found this particularly interesting because I am a marketing student, and most of our projects in this class revolve around Oreos!
Sources:
http://www.theverge.com/2014/10/22/7041017/the-red-velvet-oreo-is-a-fake-and-heres-why
http://www.theepochtimes.com/n3/1035168-red-velvet-oreos-on-valentines-day-not-true/
http://www.snopes.com/photos/food/redvelvetoreos.asp#52xmfUZqQWBQF5ju.99
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